5 Key Social Media Updates For 2023 You Need To Know

It’s only the first quarter of 2023, and there are already some significant technological advances for business, especially regarding social media. It can be hard to keep up with all the changes and updates sometimes, but the updates can bring great innovations and improvements. Check out these key social media updates on the most popular platforms small businesses are currently using for their marketing in 2023! Learn how tools like the new AI chatbot, ChatGPT, can help you with creating content that works with the ever changing algorithms of each social media platform!

Instagram Updates To Re-ignite User Engagement

Social media is the best way to engage with your followers and generate new leads. Instagram is helping re-ignite user engagement with a new archive feature available in your story. The “Memory” feature allows you to re-share old stories that you shared around that date in previous years. It’s similar to Facebook’s memory-sharing feature called “On This Day,” where you can walk down memory lane and share those good times with your followers.

Instagram users primarily navigate to the stories feature of their favorite accounts rather than scroll the news feed. The new update will provide a way for your business to repurpose old content that is still relevant today. It will be new content for any new followers that weren’t around when you originally shared it, too!

Facebook Posting Tips For 2023

Social media marketing with Facebook is all about knowing the algorithms, which seem to change constantly. Video is still the content that most Facebook users engage with. Live videos are still the best for engagement, and it’s fun to interact with your followers in real time.

Facebook’s algorithms are primarily determined by the user’s engagement. If the user repeatedly likes, comments, or shares your content, Facebook will continue to show the user more of your content. Facebook, which changed its corporate name to Meta, will continue to add more AI-based (Artificial Intelligence) recommendations to determine the algorithms. Their goal is to show users more value-based content which is determined by the activity of the user. Be sure to use the analytics feature to track your performance over time to see what content gets more reach. Create more content that performs well and gives you more engagement, and this will keep your content front-and-center to your followers.

TikTok Posting Tips For 2023

TikTok is another social media platform that rules by algorithms. TikTok users are there for entertainment. If you watch one cat video, TikTok’s algorithms will continue to suggest more cat videos based on what you show to be your preferences. Your content should be entertaining and shareable to increase your reach. Think about who your target market is, what they like, and what they need, and build your content around that.

TikTok users consume content rapidly. They want short videos (30 seconds or less). Grab attention immediately with a great hook line that makes users want to watch your content. Keep your captions short (approximately five words). Use a few hashtags based on keywords.

Twitter Posting Tips For 2023

Twitter used to be famous for hashtags. However, over the last few years, hashtags have lowered in priority. For small businesses, the goal is to get people to click on your links. If you use hashtags in your ad, keep in mind that they are clickable and may drive people away from your content. Twitter advises brands should stick to the “3 C’s” when creating content. Content should be clear, concise, and conversational. Keep your tweets to only 50-100 characters.

The ChatGPT tool may be a great help in writing clear, concise, and conversational tweets. You can enter a portion (or all) of a blog post and ask ChatGPT to summarize it into a tweet! You can also enter in tweets from competitors or others and ask ChatGPT to give you similar ideas for your own tweet creations.

LinkedIn Adds New Feature To Help Grow Your Newsletter

Newsletters continue to grow among LinkedIn users as a popular means of communication. This year, LinkedIn added a new one-click subscribe URL and embeddable buttons for your newsletter. It will now be easier to guide people to your newsletter and subscription page. The link can be shared on social media, email, and your website, which will guide users to your LinkedIn profile to subscribe.

You can also add your newsletter to the “Featured” section on your LinkedIn profile. LinkedIn is also displaying newsletters in search results under the creator’s name. It’s another way to showcase your newsletter and raise awareness for subscriptions. You can also schedule your newsletter to send automatically through LinkedIn, which will foster consistency and newsletter outreach.

Questions To Ask Yourself

Which one of these social media updates for 2023 will be the most useful to you? Have you tried the new ChatGPT tool yet? What is your favorite way that ChatGPT can assist you with your social media content creation and marketing?

Contact us at Finding Business Balance to learn how we can help you reduce your to-do lists and assist with your social media marketing!