5 Tips To Boost Your Instagram Lead Generation

Instagram is one of the top social media platforms for digital marketing for almost any small business and online business. In particular, the health and wellness industry has taken Instagram by storm. Those who are looking for wellness tips and inspiration can find plenty of it on Instagram. Many health and wellness professionals have become top Instagram influencers with hundreds of thousands of followers! While you probably aren’t looking to become “Instagram famous,” your marketing goal is to use Instagram to generate leads and convert followers to paying clients. 

If Instagram is where your ideal clients go for their wellness inspiration, you will want to create a strong marketing strategy to build your brand there. When you consistently provide educational and inspirational content, you will gain a following of potential clients, otherwise known as “leads.” Instagram leads are people who show an interest in your business and provide their contact information so that you can follow up with them, potentially converting them into a client. The following tips to boost your Instagram lead generation will help you find your ideal clients and grow your business.

Optimize Your Instagram Business Profile

If you haven’t already done so, you will need to create an Instagram Business profile rather than use your personal profile. A business profile has more features geared toward generating those leads and tracking your analytics to see which type of content works best. 

Your Instagram profile is usually the first touchpoint for users who check out your profile for the first time. Your profile should reflect your branding, including a recognizable photo of you or your business logo that followers associate with your brand.

Provide a descriptive bio that will relate to your ideal client. Tell them briefly what you do and how you can help them. You can personalize it with a few emojis if that’s your style. Your bio will only allow one clickable link, so it’s important to use that link wisely:

    • Keep the link short. Try to use your brand name in the link. Your link can be anything, such as your website or a landing page. If you want your followers to be able to go to multiple links, you will need to create a linktree.
    • Add a call-to-action (CTA) above the bio link. This tells your followers what you want them to do, such as booking a call with you or visiting your website. 
    • Use a CTA to promote your link in all of your Instagram posts with “link in bio.”

Share Content That Adds Value Consistently

Post content that adds value to your followers consistently. It can be educational, tips, inspiration, or something fun and engaging. Your content should be geared toward your ideal client or target market. It’s ok to post about a promotion on occasion, but most of your content should focus on building relationships and engaging with your followers. 

Engage With Your Followers

Remembering that Instagram is a “social” media platform is essential. You want to be social and get to know your followers. This is the most effective way of growing your following and generating leads. If all you do is post content, but you don’t engage with your followers or be social, you won’t have the best chance of growing that relationship. 

Engaging with your audience doesn’t have to take up too much of your time. You can simply like and respond to their comments and posts that others share and mention your business. Use sincere and thoughtful comments, emojis, hashtags, GIFs, and related images to show your unique personality and human side. Keep the conversation going by asking follow-up questions to encourage a response.

Include A Call-To-Action In Your Posts

Since Instagram is a highly visual platform, people don’t typically focus on the text in your caption. You will want to use a clear and compelling call-to-action (CTA) to encourage your followers to take action. Grab their attention in that first line of your caption, and then tell them what you want them to do. Your CTA should almost always be “link in the bio”. However, sometimes you might want them to do something different to encourage engagement. Your CTA can have followers contact you for more info, DM (direct message) you, sign up for your newsletter or other promotion, or answer a question to engage with you more. 

Use Instagram Stories, Live Videos, and Reels

One of the most fun things about Instagram is that your followers can get to know you through your stories, live videos, and funny reels that you create for your content. Did you know that many Instagram users head right to their favorite profile stories every day rather than scroll through their feeds? 

You can use Instagram stories to share relevant content with a human touch. Stories are a great place to share client testimonials so your followers can glimpse what it’s like to work with you. Stories can be fun and engaging. Use the polls and quiz features to encourage your followers to engage with you. Make them stand out with fun music and GIFs. You can get really creative with your content in stories.

When you go “live” on Instagram, the video shows up in your stories, and viewers can interact with you in real time. It’s a great way to do a Q&A where you answer questions and engage with followers.

Reels are short entertaining videos. They are extremely popular on Instagram right now. Most Instagram users want short content that they can consume quickly, rather than long posts that they have to read or videos they have to watch for more than a few minutes. Reels are usually fun and creative content that draws viewers in. They are easily discovered on Instagram so using reels may get you noticed and attract new followers. 

Contact us today if you would like to learn more about how Finding Business Balance can help you with your Instagram lead generation!

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