Mastering LinkedIn Video: Simple Tips to Boost Visibility and Engagement

When it comes to marketing content, videos are still a top choice for visibility and engagement. Video content is no longer just for TikTok or Instagram. LinkedIn is quickly becoming a powerful platform for short-form and thought-leadership video content. With expert tips, you can create videos that connect, convert, and stand out. In this blog, we’ll walk through exactly what to do before, during, and after posting your videos on LinkedIn to get the most engagement. 

Why LinkedIn Video Matters

Some impressive statistics show that LinkedIn video watch time rose 36% in 2024 and is still growing! Short-form video creation is also growing at twice the speed of other formats. Video content generally gets three times the engagement as other content formats. As if that wasn’t enough reasoning, studies show that audiences retain 95% of a message when watching a video versus 10% when reading it as text.

Professionals are turning to video content to build credibility and community. Videos are great for showing your audience transparency. As your audience can observe the body language and tone of the speaker, it builds credibility. 

Top 5 Tips for LinkedIn Video Content

Creating video content for your marketing is a fun way to boost your visibility and engagement on LinkedIn. You can get creative or keep it simple, but be sure to keep your target audience in mind. Follow these tips to achieve the best results:

1. Keep it short. Try to keep your videos between 15 and 30 seconds long. Master the art of capturing your audience’s attention quickly to ensure they stick around and don’t scroll away from your post. 
2. Start with a hook line. Use the first three seconds of your video to capture attention. Use a clever hook line to pique curiosity, such as “Here’s what nobody is telling you about…”.
3. Use captions. Many viewers like to watch videos without sound, so using captions is essential. Also, captions are more accessible to hearing-impaired viewers. 
4. Consider a mobile viewing format. Use square or vertical formats (1:1 or 9:16 aspect ratios) to keep your videos mobile-friendly. They also tend to perform better in the LinkedIn app.
5. Use high-quality visuals. Use bright lighting and clear audio to make your videos professional. Blurry visuals and poor audio quality can put a damper on your content, taking the focus off your message. 

To-Do Checklist For LinkedIn Videos

When preparing to create your LinkedIn videos, use this handy checklist to ensure they meet all the necessary criteria for engagement. 

• Before you post. Create an outline of what you want to say before you press the record button. Identify your goals (what’s your intention and main message of the video?). Clarify your core message summed up into one sentence. Then, write your hook line caption that drives engagement (hook line + value + call to action).
• During your posting. Once you have recorded your video and you are ready to post it, you can add a body of text to go along with the video. Tag any relevant collaborators to give them credit for their involvement. The best way to post a video to LinkedIn is to pre-record it from your phone or desktop. You will have better editing tools on your phone and can adjust the lighting with filters if necessary. 
• After posting. After you post your video, you can share it to stories to keep it more visible. For increased engagement, try spending some time on LinkedIn engaging with other people’s content. Make comments on other people’s posts to show that you are active on the platform. You may even be able to catch your first comments on your video you posted. Once you get your first comment, respond right away to show your appreciation to the person for their engagement. This will also signal to the LinkedIn algorithms that your post is getting noticed by others. It will also encourage the algorithms to send your post out to more people in your network for greater visibility.

Content Ideas That Perform Well On LinkedIn

Social media is full of fun, trending videos, and content ideas. Be sure to get in on the internet trends as long as they are relevant to your brand. Fill in your content calendar with some of these content ideas that tend to perform well on LinkedIn:

• Client wins and testimonials. Potential clients will look for testimonials if they are considering doing business with you. Ask some of your favorite clients if they will consider providing you with a testimonial, either in written or video format. 
• Behind the scenes. Show off your office, your desk, or your amazing coffee bar. If you work with your pet, give them a video spotlight. Showing your audience what you are all about helps build relationships and trust.
• Personal business insights or lessons learned. Have you learned something about your business that you want to share? Maybe you have a hack or a pro tip you can share with your audience to make their life easier.
• Educational videos. Since you want to keep your videos short, consider keeping educational videos to no more than 3-step tips. Try creating a “did you know?” reel where you can share the latest information your audience may not have heard about yet. This will show you as informed and in-the-know about your industry.
• Event recaps and launch announcements. LinkedIn is a great platform to showcase a recent event you attended or hosted. If you are launching a new product or service, video posts are a great way to share teasers and highlights on what is new.

In Conclusion

Whether you’re just starting out or ready to level up your marketing strategy, consistency and clarity are always best. Start small with one 15-30 second video post per week and build up from there! LinkedIn videos don’t need to be overproduced; they just need to be clear, authentic, and provide value.

Not sure which type of content works best for your brand? Let’s figure it out together. Book a quick strategy session, and I’ll help you align your content, business goals, and audience with the right media approach. Click here to schedule a call today!