How Social Media Marketing Is Driving Consumers To Buy From Wellness Businesses

Social media marketing is still one of the most effective forms of marketing for most businesses, and that’s no different for the health and wellness industry. People from all different generations are using at least one form of social media to get their news, keep in touch with friends and family, and for entertainment. The chances are good that your ideal clients and target market are out there, scrolling on their favorite social media platforms. The great news is that while they are scrolling, they are learning more about their favorite brands and making purchases. Social media marketing is also driving consumers to buy from their favorite health and wellness brands. 

The Statistics

Let’s start with some statistics. In a July 2023 global snapshot report, 60.6% of the world’s population is now active on social media. This number increases yearly by about 3.7% or approximately 173 million people. This tells us that a majority of the world’s population is active on social media! 

For those who are active on social media, most are logging in to their preferred platforms at least once per day. In fact, the average person is spending two hours and twenty-six minutes per day on social media. 

Statistics show that people aren’t just aimlessly scrolling when on social media. They are researching products and brands! People are also forming online communities and relationships with their favorite brands. They are looking for content that provides solutions to their problems or provides motivation and support. This is the best opportunity for health and wellness brands to shine!

Tips On Social Media Marketing For Your Wellness Businesses

Social media is a powerful tool for health and wellness brands to make a meaningful impact on individuals looking for solutions. Connecting with your target audience and standing out from the competition is essential. Start by researching which social media platforms your target audience spends more time on. Then, create a content strategy based on what your potential clients and customers are searching for. 

Create content that not only builds brand awareness but fosters increased trustworthiness. Focus on engagement so that your followers feel they can reach out to you in comments or DM’s (direct messaging) to ask questions. Be sure to use a strong call-to-action (CTA) in your content that encourages your followers to interact with you, go to your website or online store, sign up for your freebie, etc.

Foster an online community for your followers to encourage them to stay in contact with you and learn more valuable educational tips or tricks. A current social media marketing trend is online communities such as Facebook groups and Facebook Messenger community chats.

Social Media Is The New “Word Of Mouth”

Social media is the best place to promote your health and wellness products and services. It’s a marketing tool you can use to raise awareness of products and services you offer, courses you create, and what’s trending in the industry. 

Not only will your social media followers appreciate this information, but they will share it with their followers. If they love your brand, products, or services you offer, they are likely to share about it on their social media accounts. This is called user-generated content (UGC), which is a highly effective form of free advertising for your wellness business. 

Social media is the new “word of mouth”. People want to use products and services highly recommended by people they trust, especially regarding their personal health needs. If they see a friend sharing about how much a wellness product has changed their health and solved a problem they can relate to, they are likely to try that product themselves. The same goes for wellness services. For example, the health and wellness coaching industry has exploded in recent years because people share their individual results on social media and recommend their coach to others. This also speaks to the online community and supports that people are searching for solutions. 

In Conclusion

At Finding Business Balance, we’re experts at helping small businesses in the health and wellness industry with their social media needs. We are the solution to your marketing difficulties whether it’s keeping up with posts or finding the creative edge to drive the right targeted customers to you.  If you want to learn more and brainstorm on your next brand breakthrough, contact us today for a complimentary consultation call.