Want To Reach A More Professional Client Base In 2024?

Social media trends come and go. However, one thing that remains consistent is that social media marketing is the top outlet for most businesses to generate leads. Here are a few things when aiming to reach a more professional client base. The first step is to know your target market or ideal client. Then, research which social media platforms they prefer to use. Monitoring your analytics on your social media accounts will help you determine what type of content your ideal client interacts with the most. Posting engaging content consistently will help you reach more people and generate leads from your ideal client base.

LinkedIn – The Professional Client Choice For Social Media

If you want to reach a more professional client base this year, focus your social media marketing where entrepreneurs and other professional-minded people are. LinkedIn is more than just a place for those looking for jobs. It’s a social media platform for professionals with diverse backgrounds and careers, including health and wellness professionals. Due to updates and new features over the past few years, LinkedIn has become a place where many share their professional opinions and enjoy engaging in in-depth conversations with other users and followers. You will even find fun things like memes and people posting their vacation photos. LinkedIn has grown more personal due to more people working from home since the pandemic. 

LinkedIn Is Reporting Increased Usage And Engagement

A report released in 2023 showed that sharing of original content on LinkedIn increased by 41% year-over-year in 2022. LinkedIn says users like seeing “knowledge-based” content, and as a result, are more satisfied. They are starting to attract users of all generations, as the younger generations of the workforce are searching for higher-income professional jobs. Now, a think influencer or thought-provoking post is becoming more accepted and desired on social media.

It also reported that LinkedIn continued to report record levels of engagement. You can use LinkedIn’s Audience insights and your page’s analytics to see how much of your target audience is active on the app. This type of data can help you create your marketing strategy and reach the people who are actively engaging with your business.

LinkedIn may also be experiencing increased usage due to the disruption on Twitter (now X). The change led to many businesses seeking alternative options for online engagement. LinkedIn is typically a more positive space where users offer encouragement and often cheer each other on. LinkedIn is the place to find a more professional client base this year.

LinkedIn Features That Will Boost Your Business Engagement

LinkedIn has been evolving to meet users’ needs based on their feedback. If you want to learn tips on creating engaging content for LinkedIn, follow the “LinkedIn Guide To Creating” profile within the app. LinkedIn also has many free learning features that allow business owners to enhance their skills and build their brands.

In recent years, LinkedIn has added other tools for creating newsletters, podcasts, and creating video and audio content. LinkedIn knows that its users like to see more “knowledge-based” content and these tools will help you to create and share your expertise. Consider using content prompts to help you build your online presence and engagement with your audience. Posting consistently, engaging with your followers, and encouraging them to share your content will help build your brand and potentially reach new leads. 

In Conclusion

At Finding Business Balance, we’re experts at helping small businesses in the health and wellness industry with their social media needs. We are the solution to your marketing difficulties whether it’s keeping up with posting content or finding the creative edge to drive the right targeted customers to you. If you want to learn more and brainstorm on your next branding breakthrough, contact us today for your complimentary consultation call.