5 Steps To Building Your Business Brand And Why It's Important
Every brand has a story to tell. Branding your business is much more than creating a logo and a business slogan. It’s the story of how you make a difference for your customers. With so much business marketing online and on social media, branding has shifted to a storytelling model. Clients and customers want to know the story behind the business and the business owner. They want to build a relationship with you. Relationship building is even more important, with more businesses being based online rather than in person. It’s also what makes your business stand out from your competition.
What Is Your Brand Identity?
To sum it up, your brand identity is the personality of your business and the promise you make to your clients. Brand identity comprises what your brand says, what your values are, your product or service, and how you want people to feel when they interact with you or your business.
Your brand identity can inspire your clients and customers and increase their sense of loyalty. When you think about your favorite products, you probably recommend them to your friends and family. You may even share on social media to tell your followers about your favorite products. Your customers, likewise, will help you tell the story of your business in the way they share.
Step 1 – Define Who You Are And What You Do
It’s not just about who you are and what you do. It’s more about how you do it differently than everyone else. What makes you and your business unique? How do you stand out from others in your field? If you have trouble defining who you are and what you do, try making a list of your services. Make a list of your strengths and weaknesses and how your strengths complement your services. Remember that there are other businesses out there that are similar to yours. To stand out and keep clients returning to you and referring your services to others, you need to give them a memorable experience.
Create a mission statement that describes your vision and goals. It should tell potential clients what you stand for and what is important to you. Your business will attract others who align with your values.
Your slogan should help your clients and customers understand your business and what you do. Keep your slogan short and straightforward. Aim for no more than five or six words.
Step 2 – Identify Your Audience, Clients, And Customers
Who are you trying to reach? Be as specific as possible when narrowing down your target market. This is an essential part of building your brand story. Picture a particular person who is your ideal client. Write a list of details such as their age range, gender, occupation, and other unique details. Where can you find them? What social media platforms do they hang out on the most? Can you find them in Facebook groups or networking groups? What are their pain points and struggles? How can you help them?
Once you know your ideal client and audience, how will you connect with them and tell them your story? If your target market is mainly on Instagram, consistently post quality content to your Instagram account. Be sure to optimize your profile with relevant keywords and use relevant hashtags that will help people find you when searching for topics.
Step 3 – Create Your Brand’s Look
Now it’s time for the fun and creative side of your branding. If you haven’t already done so, you will want to choose your business name as well as your URL or domain name for your website. Create the look of your business brand by choosing your brand colors, fonts, and graphics to use on everything from your website, social media accounts, email campaigns, and newsletters.
Create a logo that is meaningful to you and easy to understand. Your branding colors and logo are the most recognizable part of your brand. Use your logo on all of your communications, website, social media accounts, and business cards. Everything should have a consistent and cohesive look. You can use Canva to easily create your logo, graphics, fonts, and branding colors.
Step 4 – Outline Your Brand’s Story
Since branding has shifted to a storytelling model, having a story to tell is a must. Start with your “why.” Why did you start your business? What is the story behind why you started your business? Think about how your service or products can positively impact people’s lives and include that in your story. A great story can cause people to fall in love with your business brand and generate respect for your business. Once you have your story in place, post it on your website “about” page. You can also use your story in blog posts, social media posts, newsletters, and email campaigns.
Step 5 – Share Your Brand
Now that you have defined your business and what you do, your audience and target market, your brand’s look and story, it’s time to share it everywhere! While you don’t want to overshare a sales post, you can still integrate your brand consistently throughout every interaction you have with potential clients and current clients. Including your logo in your communications is part of sharing your brand, even if the message isn’t trying to sell something.
Social media is an excellent tool for building awareness of your business brand. The most engaging social media business accounts include posts about the business owner’s personal life. Customers and clients want to get to know who they do business with. They love looking at photos and videos of your pets, the behind-the-scenes of your office, and YOU! Incorporate some of your brand story, your values, and everything that makes you unique in your business. Consistently post on your social media accounts and encourage your followers to share your posts. You can even offer an incentive on occasion to encourage them to like, comment, and share your posts. Interact with your followers by responding to comments, questions, and DM’s in a timely manner.
Consistently Building Your Business Brand
Consistently building your business brand takes time. Social media alone can take up a lot of your time with regular posting and engaging with your followers. Your clients and customers need to hear from you to let them know you care. The most successful businesses put people first and build relationships with them. However, outsourcing your social media to a Social Media Specialist can save you a lot of time, allowing you to focus on your business and clients directly. When you work with a Social Media Specialist, they will take the time to get to know you and your business and your brand so they can help you tell your brand’s story in a meaningful way.
Contact us at Finding Business Balance for a free consultation call today if you feel overwhelmed with your social media and other marketing services!