How The New AI Can Help Your Business With Your Social Media

Everyone is talking about the new AI (Artificial Intelligence) tool called ChatGPT! It was just released in November 2022, and by early 2023 it already has the business world scrambling to learn more about it and how it can help with their business. While this technology is still a work in progress, and AI is changing so fast, it’s important to understand the basics of this tool and how it can help you with your business, particularly in the area of social media. 

What Is ChatGPT?

Chat GPT is a free informational resource or tool similar to an online encyclopedia, Google and Wikipedia. It is an advanced artificial intelligence chatbot. The “GPT” part of ChatGPT stands for generative pre-training transformer, meaning it is trained on large amounts of text data. It uses an algorithm called a transformer algorithm to generate a text dialogue.

Unlike doing a Google search, when you ask a question in ChatGPT, it is more of a dialogue format. You ask questions, and it provides answers based on your input. While Google and Siri source information from the web, ChatGPT uses large language model technology from large amounts of text data from the internet, such as books, websites, articles, blog posts, and more.  

What Is ChatGPT Used For?

There is a growing list of what you can use ChatGPT for as it continues to update its technology. It’s important to remember that ChatGPT is not meant to replace research, writing, and professions, as it has limitations. It does not come with a 100% guarantee of its accuracy. It is a computer system that can summarize data, but other than what you tell it, it doesn’t have the full context of your life, your business, or anything else. 

Some fun and functional ways you can use ChatGPT are:

• Translate text in 95 different languages
• Recommend products, services, movies, etc
• Generate ideas and examples
• Explain complicated topics in layperson’s terms
• Assist in writing code, emails, essays, marketing copy, and more

How ChatGPT Can Help You With Your Business Social Media

Managing your business social media accounts can be time-consuming. Even if you delegate your social media to a Social Media Manager, you still need to constantly come up with topics and resources for your content to coordinate with your business goals. ChatGPT can assist you with many different areas of your social media strategy from start to finish.

Create Your Content Calendar

You can use ChatGPT to create a content calendar for your business’s social media topics. You need to be as specific as possible in the prompt. Include details about your business, your goal (brand awareness, educational post, etc.), and any other relevant information. Tell it to create a complete calendar for the month and year, including post ideas, captions, and other details in a table format. You will be amazed at the instant content calendar you receive so you can quickly go about with your social media marketing!

Write Your Content

ChatGPT can assist you in writing your social media captions and ads that get noticed! Use it to help you write clear, concise, and conversational Tweets! A favorite feature of ChatGPT is that it can generate a specific tone in your writing. You can ask it to write copy that is informative, serious, playful, or humorous!

Another fantastic feature is that ChatGPT can generate multilingual social media captions! If you want to reach a broader audience that includes people who are fluent in other languages, it’s effortless! You can ask ChatGPT to write a multilingual Instagram caption (or other social media platform of your choice) for the list of languages you want. 

Engage With Your Audience

When people comment on your social media posts, engaging with them is crucial for excellence in customer care and generating leads. It can feel challenging at times to think of what to reply back to them, especially if you want to personalize it or if you are responding to multiple comments on the same post. You don’t want just to copy and paste the same response and look like a bot! You can use ChatGPT for ideas on how to reply to your social media comments in a professional and meaningful way. 

At Finding Business Balance, we’re experts at helping businesses with their social media needs. If you’re interested in learning more about how we can help you build your brand through your social media marketing, contact us today for a complimentary consultation call.