Top 5 Social Media Trends To Generate New Leads In Your Target Audience

Social media trends come and go, and planning your content too far ahead of time can be challenging. You know you want to keep up with the trends so your content is relevant and appealing to your audience. But sometimes, you may feel like your head is spinning due to the constantly changing trends. The key to staying on top of trends while not losing your mind is to simply pick a few that resonate with your brand and target audience and use them to switch things up now and then in your social media strategy. 

Authentic Storytelling

Copy and paste content is out. Authentic storytelling is in. Brand storytelling in marketing is a strategy that uses stories to promote a brand’s identity, values, and purpose. Storytelling is a tool for creating an emotional connection with your ideal target audience and potential new leads. Authentic storytelling helps build trust in your brand and loyalty. People connect to your brand when they feel a tug on the heartstrings and become emotionally invested. They want to hear real people talk about their experiences with your brand or how your brand gives back to the community. 

Long-form blogs and video content are great ways to use storytelling in your social media marketing. You can showcase your products or services in a visual format. Whatever content you create, make it fun and entertaining to hold the audience’s attention. Some trending forms of storytelling video content include:

• Product demos and tutorials are a great way to generate interest in what you offer.
• Provide helpful tips and tricks related to your niche. This could include how-to videos, step-by-step guides, or quick hacks that your audience will find valuable. 
• Give your audience a birds-eye view of your office or workspace and conduct interviews with your team. Sharing behind-the-scenes content provides a personal touch and makes your brand relatable. 

Using Nostalgia In Your Marketing Content

Using nostalgia in your marketing content can help you connect with your audience on a deeper and more emotional level. Nostalgia is a sense of sentimentality for the past, such as your childhood or “the good old days,” when you experienced happy memories. There are Instagram accounts dedicated to the past decades, such as the 1980s. You can get caught up for hours watching video content of your favorite childhood toys and games, the 80’s fashion, cartoons, and pop culture from that era. Now imagine creating content with a combination of storytelling and nostalgia. Content like that is sure to go viral!

Questions & Polls

Questions and polls are a fan favorite of social media trends. One of the best ways to encourage engagement from your audience is to ask them for their opinion. It’s also a great way to learn about your audience so you can create ways to serve them better. It’s an easy way your audience can connect with you, too. 

You can conduct this in numerous ways. A huge trend right now is using your Instagram stories’ “ask a question” button. Your viewers type in their questions, and you can share their questions and provide a response all right there in your stories. Instagram stories also feature “polls,” which are also a fun and interactive way for your readers to choose their preferences when you ask them to vote on a topic.

Share Industry News And Trends

Keep your audience informed of the latest happenings and development in your industry. Share relevant articles, reports, or insights that add value to your followers’ knowledge. You can also link your blog or video content that shares your industry news and trends. This also counts as storytelling content! Encourage your audience to share on their own social media, which may generate new leads for you.

AI Social Media Trends

Artificial Intelligence (AI) is popping up everywhere! It’s truly one of the top social media trends in 2023.  TikTok has AI-inspired effects trending, which include the ability to turn yourself into your favorite fictional character. On Instagram, users are posting their AI selfies generated by the Lensa AI app or other tools. These apps turn your selfies into artsy portrait-style photos. Look for more fun AI trends like these on all of your preferred social media platforms and find creative ways to incorporate them into your marketing.

At Finding Business Balance, we’re experts at helping small businesses in the health and wellness industry with their social media needs. If you want to learn more about how we can help you build your brand through social media marketing, contact us today for a complimentary consultation call.