How The New LinkedIn Algorithm Update Impacts Your Social Media Strategy

Social media is a great marketing tool for businesses. Like most social media platforms, LinkedIn is a place to share valuable content with your audience. You want your audience to view your content, so knowing the tricks of the LinkedIn algorithm is key to getting the most views. LinkedIn updated its algorithm toward the end of June 2023, so you may have some questions about what to expect. The good news is that the LinkedIn algorithm update allows more of your followers to see your business posts! The update results from user feedback on the type of content they want to see when they use LinkedIn. It is wonderful to see that our voice matters, and they are making those changes based on our preferences. 

What Are The LinkedIn Algorithm Changes?

If you regularly post on LinkedIn, you probably won’t see much difference in your stats. According to an Entrepreneur article, posts that share “knowledge and advice” are now prioritized in the algorithm. As a business professional, the majority of your posts most likely fall under this category anyway. After all, LinkedIn is the best place to post content that shows your expertise in your chosen field. So, if you want to ensure your posts align with the LinkedIn algorithm update, make sure your content is informative, educational, and relevant to your followers. 

Follow Through With Engagement

The new LinkedIn algorithm changes also prioritize content with high engagement rates, such as comments, likes, and shares. Encourage your audience to comment, like, and share your posts in a call-to-action. It’s also important that you respond to those comments and questions that people may ask in the comments section. 

It’s important to note that the new algorithm changes will prioritize posts with more meaningful engagement comments. So encouraging your readers to respond with more discussion-type comments is the real winner. LinkedIn is also looking at who is engaging with your content. Are they random people, or are they a group of people that the content is relevant to?

Provide Quality Content Consistently

A common complaint on most social media platforms is when the algorithms show you days-old posts. Often you may see content that was posted three days ago. It may have been time-sensitive and no longer relevant to the audience. The new LinkedIn algorithm update values and prioritizes more recent content. Posting consistently ensures your content will show up in your followers’ feeds. Consistent posting also increases your engagement and visibility.

In Conclusion

Providing consistent, quality and valuable content that people want to engage with has always been the gold standard in marketing. LinkedIn is rewarding the accounts that stick to those guidelines. 

At Finding Business Balance, we’re experts at helping small businesses in the health and wellness industry with their social media needs. We can help provide your business with consistent and valuable postings to your LinkedIn account and your other social media profiles. We also assist with checking your social media messages and adding comments to your posts. If you want to learn more about how we can help you build your brand through social media marketing, contact us today for a complimentary consultation call.