Learning The Purpose And Benefits Of Social Media Marketing Funnels

Social media is one of the best ways to promote your brand. We use social media to share the things we love all the time. You might find yourself posting about a book you love on social media. Your friends and followers may decide to buy the book so they can read it themselves. Without realizing it, you just did social media marketing! That’s really how easy social media marketing can be. However, when you are ready to level up your business, it’s time to take your leads on a journey through the marketing funnels that will convert them into clients. 

What Is The Purpose Of Social Media Marketing Funnels?

Marketing doesn’t have to be “show and tell” tactics. I like to think of it as sharing what you love with people you care about. It’s important to stay heart-centered in your marketing and never lose sight of the potential client who is inspired by your unique product or service to follow your guided path.

Let’s think of the social media marketing funnel as a path with different stopping points. Each stopping point brings the prospective client further into a relationship with you. The path starts when someone first learns about your business and continues through until they make a purchase or become your client. It’s the middle part of the path where the magic happens. In marketing terms, it’s often called “lead nurturing.” It’s where the relationship is formed through engagement and providing value to them. AI tools can be used to automate your lead nurturing process and still provide a personal touch.

Breaking Down The Phases Of The Funnel

In marketing terms, there are phases (or stages) to a funnel. Each phase is customizable to your brand and what you do for your clients. Every phase serves a purpose in the potential client’s journey. Think of the phases as stopping points on the path. 

1. Awareness. This is the wide opening to the top of the funnel. You are attracting new people who are currently unaware of your brand. They may have stumbled upon one of your social media posts, blogs, or advertisements. 
2. Interest. Those continuing down your path are coming down further into the funnel. Something about your brand piqued their interest, and they want to know more. This is where that magic of nurturing happens. They may follow you on social media and subscribe to your blog, newsletter, podcast, or YouTube channel. You want to stay at the forefront of their mind over any competitors. You can do this by providing value through consistent content that educates and inspires your leads. They will see you as an expert and build confidence and trust in your brand. 
3. Consideration. They are still in the middle of the funnel but dropping further down toward the narrow bottom. Make it easy for them to decide to become a client or make a purchase. Provide valuable resources and freebies, and post about your special offers and promotions. Show them what makes your brand authentic and unique. 
4. Action. Your leads like what they see and enjoy your content. They want what it is that you offer. They have dropped down into the narrow bottom of the funnel. This is where you encourage them to make a purchase or convert them into a client. They may also take other actions, such as referring you to others, which generates more leads into your funnel.   

Social Media’s Role Inside And Outside Of The Funnel

As you can see from each phase of the marketing funnel, social media plays a significant role. People become leads when they see your social media posts. They may find you by searching keywords or seeing a post someone else shared. Social media doesn’t stop there. Your social media content is part of the nurturing middle phases by providing educational and inspirational content.

Once they become clients or make a one-time purchase, your social media doesn’t stop at the bottom of the funnel. Continue engaging with them through your social media platforms and building relationships. This will also help them to remember you when they need your services or products again. Or, if they have a friend needing your products or services, they will know who to recommend. 

Are you in the wellness industry and struggling to generate ongoing leads? Contact us at Finding Business Balance for more information on how we can assist you with your social media marketing needs.